A business has to be involving, it has to be fun, and it has to exercise your creative instincts. ~Richard Branson
A while back I read this article on Richard Branson, well, over the years I’ve read several articles on this mega entrepreneur, but this particular interview sparked my interest. Why? He stated that he actually tracks his own name online. I’m sure a lot of top executives, entrepreneurs and every day people do the same, I know I do.
So why did this strike my fancy? Well to start with, he goes through the action of uncovering his mentions himself, not an assistant or employee. I’ve never heard anyone of his stature admit to basically Googling himself. Perhaps I should test the waters? I bet Donald Trump has eyes online, although with all the presidential campaigning chatter, I’m sure this post will only get lost in the mix.
So big deal if Sir Richard Charles Nicholas Branson Googles his own name? He justified his actions by saying he’ll read the articles. So? If your going to Google yourself, one would think you’d actually read the information, right? Yes, but he’ll sometimes reach out to those who mentioned him. Light bulb! (pun totally intended since my title at Thrill of the Hunt is The Light Bulb) It’s been a while since I read the article, but that’s what I remembered. As an entrepreneur, I look for any opportunity to help me in my journey.
In trying to find that exact article on Richard Branson, which I couldn’t, I found an even better one. 65 things you’ve always wanted to know about Richard Branson. Okay, now some fun facts. We both wake up at 5:30 am (in my case sometimes earlier), we both like to play chess (although I suck), and we both carry notebooks (mines on my iPhone).
His favorite social media tool and the best way to communicate with him is through Twitter @richardbranson. I’ll be sending out a Tweet today.
When asked how Richard Branson would describe himself in three words, he answered, adventurous, curious and fun-loving. Yep, that’s me! In fact, I started Thrill of the Hunt with all three in mind, seriously! I’m thinking we’re long lost relatives. After all, my maternal grandmother came from England! Perhaps Ancestry can clear up the mystery?
What do I find so intriguing about Richard Branson? It’s not stated anywhere, but I bet he has a great sense of humor. I mean is autobiography is Losing my Virginity! I think he’d be a hoot to meet.
So what got me on this kick all of a sudden to test what I call the Richard Branson theory? It began at 5:30 am, when I started my day scanning the morning news online.
On a side note, admittedly, I love reading fun facts and behind the scenes type of articles over serious news. I do follow the news and try to stay current, but I simply prefer to keep my day bright and upbeat, especially in the early morning. Let’s face it, the news doesn’t exactly fit that bill. Plus, for some odd reason, the media will continuously repeat the horrible and the worst of the worst, day in and day out. If I missed something news worthy, or I skimmed it, I can always pick up where I left off. The feel good stories, and fun facts are short run. I have to gobble them up before they disappear, and are overtaken by a bad day, somewhere.
Anyway, this morning I read an article on the facts behind Shark Tank. Yes, fun facts always catch my eye. One might say, I’m a fun fact addict! I’m not going to rehash the Entrepreneur article, but it stated “More than 50% of the Tank’s TV handshake deals do not close.” Wow. What really flabbergasted me was “One out of every four entrepreneurs appearing on ‘Shark Tank’ was invited to apply.” A quarter of the pitches were actually asked to be on the show? I didn’t see that one coming.
Being a stinker, I instantly thought Shark Tank looked for some sort of drama to add to the ratings. However, as I continued reading, they sited an example and I began to dig deeper.
It’s true, to be in business, you need to be seen. You can’t sell goods or services, while being a secret. This is where I’m falling short with Thrill of the Hunt. Actually, that’s half true. Over the years, I’ve received emails and calls from interested parties inquiring about scavenger hunts, and some wanted to interview me. How did they find me? Online. Unfortunately, I didn’t find them first, it’s the passive way to find business and recognition. I would prefer to be proactive.
Is there a point to my ramblings? You bet there is! I would like to meet Richard Branson and sit down and discuss my business plan. All I’m asking for is his advice, and maybe the use of his fan base for advertising wouldn’t hurt either. (joking, unless he will) I’ve learned that knowledge, networking and guts is priceless in business. Plus, I’d like to see if the article was true.
I would also like to tell Mr. Branson about my other ideas for business ventures. I have a ton!